SHARP: the Scottish Heart Charity — Website Refresh
29 March 2024
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As a member of SHARP’s Communications sub-group, I spearheaded the redesign and establishment of their digital and print presence. I crafted fresh graphics, uniform iconography, developed comprehensive branding guidelines, and developed their website.
In addition, I had the opportunity to redesigned the logo for their sister organisation, the Scottish Lipid Forum.
Services rendered:
Branding
Refreshed their brand identity and created the logo for Scottish Lipid Forum.
UI/UX
Developed a website that incorporated a content management system (CMS), which makes it easier to intuitively catalog events (and other sections that require frequent updates) via a simple database.
SEO
Wrote copy, optimized for search engines, and generated rich results for their website. Made it rank for highly competitive search terms like "Scottish Heart charities", "Donate to Heart Charity in Scotland", etc.
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