Lensworks is a contemporary Indian eyewear retailer built on the principles of clarity, accessibility, and visual trust. I developed the complete brand identity to reflect a modern, approachable, and inclusive brand experience in the optical retail space.

The visual identity is grounded in bold, high-contrast elements and a vibrant orange palette—a choice intended to communicate energy and modernity while standing out in the clinical, often subdued world of optical retail. The logomark is a modular symbol that echoes both lenses and a repetitive visual motif, used across packaging and digital branding.

Typography plays a central role. I chose Atkinson Hyperlegible (link), a typeface developed by the Braille Institute, known for its exceptional clarity and accessibility. This decision not only enhances visual communication but aligns meaningfully with the brand's purpose: helping people see better.

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