Human Touch Foundation — Indian Charity Website
11 November 2022
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In 2019 I came on board the Human Touch Foundation, an Indian non-profit focusing on issues related to equality of opportunity, sexual harassment & environmental conservation, as their Pro Bono Creative Director. Since then, I have designed, developed and established their entire online presence.
Their logo was created to symbolize unity and care. Two abstract human figures, one with a hand over the other's shoulder, flowing together into the Indian tricolor.
The website was designed to feel warm, welcoming, and deeply human. Soft gradients, expressive imagery, and a compassionate tone help communicate their values clearly while making key information easily accessible. Every design choice was made to evoke trust and dignity — essential qualities for an organization working so closely with vulnerable communities.
Services rendered:
Branding
Refreshed their existing logo and brand identity. Acquired consistent and easy-to-recall social media handles, email, and a domain.
UI/UX
Developed a website that incorporated a content management system (CMS), which makes it easier to intuitively catalog their news items (and other sections that require frequent updates) via a simple database.
SEO
Wrote copy, optimized for search engines, and generated rich results for their website. The website ranks for highly competitive search results like "NGO in Greater Noida", "NGO near me", etc.