I was hired to design the brand identity for a Mumbai-based interior and architecture firm. Because they dealt with two overlapping yet distinct disciplines, their brand identity needed to portray both.

The logo system designed, consists of a clean motif combined with ornate serif font. The font invokes the decorative nature of interior design, while the solid arch motif—which has also been given a third dimension—represents architecture. The arch monogram can also represent the top view of a floor plan.

Services rendered:

• Consulted on name, domain, and social handles.

• Logo and stationery design.